Retention matters.

A dermatology patient isn’t just a one-time visit—they’re a long-term investment in your practice’s success. Studies show that repeat patients spend up to 67% more than new ones, and the average lifetime value of a dermatology patient can easily exceed $10,000 when factoring in annual skin checks and other medical treatments. For patients who invest in cosmetic procedures, and skincare product purchases this value can approach $250,000. Plus, 92% of patients trust recommendations from friends and family, meaning satisfied patients bring in valuable referrals. By focusing on smart patient acquisition and retention strategies, we’ll help you increase revenue, build loyalty, and create a steady stream of high-value patients who keep coming back.